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Our Mission

Our Mission

We Run to Save the Tarkine

We are out to change the industry, and in doing so, we aim to help save the Tarkine.  The Tarkine is a beautifully wild old-growth rainforest in Tasmania, Australia that is home to more than 60 species of rare, threatened and endangered species - a home that is under attack from logging, mining, and off-road vehicles.

Our Values

Our company values reflect those of minimalistic runners, who believe in the power of nature, the need to protect what we have left, and the desire to leave the world a better place than we found it.

Quality Products, Without the B.S.

 We believe in making amazing products, suitable for elite competition.  However, we have a bias for simplicity; less bling, less in your face, more practical. 

Business as Activism

We believe that not all activists chain themselves to trees. By creating a company that values environmental responsibility above all else, we can do our part, by directing much needed money to the frontline fight against the destruction of our old growth rainforests. 2% of every Tarkine sale, indefinitely, will be donated to help save the Tarkine. 

Carbon Positive

We’re committed to a carbon-positive model, whereby products purchased will have a net positive effect on the environment. When our shoes reach the end of their lifecycle, customers will be invited to return them, free of charge. We’ll ensure they’re recycled effectively for efficient use in a variety of products. We are proud to be the first running-footwear company to offer this initiative.

Always Improving

We acknowledge that we can always improve the way we do things. My minimalizing our creation of microplastics, to using better and better recycling practices.

Going it Alone

The running shoe industry has an awful environmental record. It’s our goal to ignore the way things are usually done, to set our own path.