Our Values

Our company values reflect those of minimalistic runners, who believe in the power of running and the need to protect what we have left.


Quality Products, Without the B.S.

Tarkine believes that the running shoe industry has swept consumers away in a sea of disinformation and fads. 

We will never pretend that our shoes will make running injuries a thing of the past, or make you fly or float on clouds . 

We commit to say it how it is, and always be 100% transparent.


Business as Activism

By creating a company that values environmental responsibility above all else, we can do our part, by directing much needed money to the frontline fight against the destruction of old growth rainforests and other threatened ecosystems. 2% of every Tarkine sale, indefinitely, will be donated to help save some of the world's most wild and sacred places.


Taking Responsibility

We pledge to take responsibiliy for the products we manufacture, and in doing so, hope that other brands will follow. Vital to this process is the following:

  • Working towards a carbon positive business model.
  • Using ethical and sustainable manfacturing processes.
  • Using ethical, sustainable and eco-friendly materials.
  • Donating 2% of every sale to help save threatened ecosystems. 1% is not enough. 0% is the standard. 
  • Working towards a worldwide recycled program.


Always Improving

We acknowledge that we can always improve the way we do things. By minimalizing our creation of microplastics, to using better and better recycling practices, to a plethora of other measures that we will never stop working towards.


Going it Alone

The running shoe industry has an awful environmental record. It’s our goal to ignore the way things are usually done, to set our own path.