The team was disgruntled with the state of the shoe industry. Full of fads and disinformation, highly wasteful to the environment, and dominated by multi-billion-dollar stock listed companies. We decided it was time to show that a start-up out of Australia was capable of changing the game, of setting new trends, of creating shoes that rival and exceed those of its huge competitors. We hope that our focus on ecofriendly materials, and a comprehensive recycling program, will force the industry to step-up and cease its wasteful practices, and to become more responsible of their carbon footprints.
We are confident that we have created truly high-end running shoes and apparel and done so in an eco-friendly away. We encourage you to give us a try, our products are suitable for:
Importantly, we hope the success of this business will help to save many of the world's most wild places, including Australia’s largest temperate rainforest, the Tarkine. It is a special place, a wild place, full of old growth Gondwanan rainforest. We owe at least that much to the next generation…
